Marketing strategy
Why treatment centers can't rely on word of mouth anymore
Families start their search online, even when a professional makes the referral. What that means for your census.
6 min read
Insights
Marketing intelligence for treatment providers
What we've learned from building recovery resource sites and marketing for treatment centers, shared so the whole industry can reach people more ethically and effectively.
Marketing strategy
Directories, ads, or content: where should you spend first?
A decision framework for treatment marketing budgets of every size, from single-location centers to regional networks.
8 min read
Marketing strategy
The admissions call: turning web traffic into real conversations
All the traffic in the world means nothing if the phone experience falls apart. Closing the loop between marketing and admissions.
7 min read
SEO & search
SEO for rehabs: what actually moves the needle
After years of ranking recovery sites, here's what we'd prioritize and what we'd ignore.
10 min read
SEO & search
Local SEO for treatment centers: owning your own backyard
Google Business Profile, local citations, and directory listings: the unglamorous work that drives admissions calls.
8 min read
SEO & search
What families actually type into Google at 2 a.m.
The real search patterns behind "rehab near me" and how to make sure your center is the answer they find.
6 min read
Content
Writing recovery content that fights stigma and still ranks
Person-first language and honest storytelling don't have to cost you rankings. Here's how we do both.
7 min read
Content
Sponsored content done right: stories, not sales pitches
Why the best-performing sponsored articles on our network read like journalism, not brochures.
5 min read
Industry
Ethical marketing in addiction treatment: the lines that matter
Patient brokering, misleading claims, and why the industry's bad actors make honest marketing more valuable.
9 min read
Industry
Why we vet every provider before listing them
Our readers come to us at the most vulnerable moment of their lives. A look inside our partnership standards.
5 min read
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